Again, similar to the previous chapters, chapter 3 to 6 are concentrating on several principles that how can we all build a better website. We should arrange things so that it is easy for users to see and tell what is more important and so on; and to eliminate useless information, in other words, give a direct message. Most websites like to give a "happy talk", even the websites today contains a lot of useless words that are just wasting the space of the page and the user's time reading them. I found it very interesting how the author can erase half then another half of the words on a website, then still could make up a direct message using the remaining words. It proves that often we see the long paragraph on the page either to welcome you, or for instruction, does not need to be that long. Sometimes we would be more likely to scan it even skip it, but to cut it down, it would be easier for us all to read it.
The author also emphasis on giving the users a mindless thought on the website, such as what is click-able, or how to find what they are looking for. Most of the time when web users surf on the internet, is to save time, or looking for things in a hurry. No one would want to think twice to make a click on the internet, they want to just go "bang!" and get what they seek for. Overall, it is important for us web builders to understand what web users need and look for, as to design a user-friendly site. It would keep them coming, as they find it easy to preform and helpful.
As we are starting to construct our personal website, I think the book is guiding us what to put on there to attract more users to browse our website. I would stay simple, leaving only important words and information on there and users can find things that they want in just one click!
*Visual Hierarchy
* Keep it Simple, Stupid
*Take Out Useless Words
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