Mission Statement

Mission Statement 

for E-commerce site redesign (project 2):

Classiccloset.com has a wide selection of vintage clothing that are retro inspired and from a woman named Niki’s closet. There are many items needed for an ensemble and even ensembles put together on the site. Niki chose items for her website with after being prompter by her husband to decrease the massive closet size she had built up over time. Pieces from her husband’s collection were also collected and are in the category Men’s Department. The look of the page is simply organized with no landing page. Clothes are immediately viewable on the homepage. A consistent navigation is available in the form of a strange retro tweedish cheetah print purple pink and black texturized diagonal rain pattern. The text and graphic of the website takes on a patriotic theme in color red blue and white. A declaration of independence typeface is used for the "classic" while a bauhaus typeface is used for the "closet". Topped off with an outerglow effect! The most effective piece of the header are the retro hippie flowers in orange and yellow. Although poorly placed, the can be worked with and reformatted to make a nice statement for the site. That speaks to the identity of the site with color shape and style. The sans serif type face used for the rest of the page is simple. Possibly a little large in the body text and not differentiated well enough for the rest of the page. A little contrast in body type would be nice. This would help the navigation of the page. 

A summary on a landing page of the categories made available to the shopper will be created. Instead of reading through a poorly differentiated list of items categories. A broader sweep of items will be made. A grid system will be more defined for the clothes pages by creating container shapes to define separate elements of the page. A new header space will be created including  more cohesive typestyles for all parts of the site. Also, a large color change will take place. The black body currently dominating the page will be made funkier and more vintage-esque without competing with the pieces on the site. The container shapes will help define the pieces. Category text will have a character color and feel that separates them from the body text on the page.