Project Statement
Background
A leading smartphone app company wants to develop a clothing application for use on the iPhone. The application should allow users to search for clothes using photos taken from their camera. This will appeal to people on the go who see an article of clothing that they like and are interested in getting product information about it. The user snaps a picture of the item, and uses the clothing application to find prices and store locations.
Target Audiences
The application will be specifically designed around women ages 15-25, but the application will appeal to a larger range of people and will likely be used by both genders. The application will also appeal to:
- People who like unique applications
- People who like fashion and clothes
Objectives
- Create a useful and successful clothing application
- Out-sell other applications in its genre
- Flexible enough to be adapted for use on Android phones
Obstacles
Application should conform to Apple’s iPhone standards. This includes using the set iPhone dimensions along with incorporating the iPhone’s UI elements. People may be hesitant about buy an application when so many can be downloaded for free.
Key Benefit
The user will love using the application and will leave a positive review recommending it and rating it highly.
Tone
The application will be fashionable, cute, and fun.
Media
- iPhone
- iPod Touch
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